Interlogic Graphics & Marketing's Content Management System (iControl WebStudioTM) provides affordable Do-It-Yourself Website Management for Small to Medium Size Businesses.
 How often have small to medium-sized businesses been at the mercy of a website designer or other programmers to make routine content updates on their websites? "All too often, and unnecessarily,” notes Chris Sgaraglino, CTO of Interlogic Graphics & Marketing, Inc (ILGM) in Colorado Springs, CO.
A “Content Management System” (CMS), which allows an organization to update its own website content is an increasingly popular alternative to the time and expense involved in paying a high-priced web designer to do the job. A basic CMS will allow a small or medium-sized business to make changes to common text or images, using an intuitive web-based control center—without any knowledge of HTML, programming or FTP.
“Many non-profit organizations and small businesses still feel they have to reach into their pocketbooks to pay a web developer every time they need to make a change to their content or images. With a CMS in place, businesses can simply goto their administrative interface, type in a password and make the necessary changes, themselves for—free,” explains Sgaraglino. The introduction and evolution of content management systems is arguably as significant as the launch of the first website because it continues to change the way businesses and organizations manage their content, deliver their message, and manage their off-line sales.
Save time and money by doing it yourself
Self-service solutions are a breath of fresh air for small to medium-sized businesses that either don’t have an IT Department, or don’t have the budget to constantly pay developers for updates. For example, explains Sgaraglino, “Content management systems are ideal for the hospitality industry, with their ever-changing rates and specials. Such organizations can simply open a web browser, type in a password and make changes themselves—which instantly publish to their website.”
Some web developers claim to include content management systems in the websites they design; however, these systems are STILL TO restrictive and do not offer enough functionality. Simple text fields don't allow for formatting and place strict guidelines on placement and creativity. And, many websites continue to publicize outdated information with “Under Construction” or “Come Back Soon” notices while they wait to have their web developer update their content because the interfaces they designed are too clunky or complicated for the average Joe to understand.
About iControl Web Studio
iControl WebStudioTM is the "Brain-Child" of Chris Sgaraglino of Interlogic Graphics & Marketing (www.ilgm.com). iControl is a hosted application that goes beyond the "typical" CMS by including an integrated set of robust marketing and e-commerce tools. The core package will only set you back as little $24.99 per month.
What’s the catch?
There is no catch. As your website becomes successful, you will use more products and professional services, (custom modules, e-commerce, etc). ILGM’s pricing is like your cell phone. You pay a monthly rate, and receive a set of services, as well as some ad-ons included for free. “My cell plan may cost the same as the CEO of The NY Times, but if I use more than my plan states, I will pay extra for each additional minute I use. If I consistently use more, then it would be economically beneficial to move up a level to the next plan. ILGM takes this one-step further and monitors your usage over a 3-month period. If your usage is more than the next plan, they automatically move you to the next level—thus saving you money," says Sgaraglino.
Companies are using iControl to manage daycare centers, ministries, and volunteer organizations. Others use it to sell books, clothing, conferences, online subscriptions, sporting goods, etc. One client has already exceeded $1 million in online sales this year. Currently, offline sales of new homes, meeting space, event registrations, hotel accommodations, and real estate are being directly linked to, and tracked via iControl’s marketing tools.
Interlogic Graphics & Marketing is taking Colorado Springs and the Internet community by storm with their highly innovative, yet easy-to-use software called iControl Web Studio. Simply giving businesses back control of their websites might just be the answer to online success.
"Think about it, states Sgaraglino, who really knows your business – you, or your webmaster?"
About ILGM
Interlogic Graphics & Marketing (www.ilgm.com) of Colorado Springs, Colorado, is a private web-based software development company offering end-to-end Internet solutions including website design, custom programming, maintenance, hosting, database integration, research, search engine optimization and marketing. With over 10 years of software development experience, ILGM specializes in providing functional web tools to help small and medium-sized businesses become more profitable.
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