Whether you are photographer or someone that relies heavily on photos for your business, it doesn’t take long before all of us get overwhelmed by the volume of images we have. So how do we stay organized? What is the most efficient way to find, process and organize our images and how can we deliver our images for web, print, email and more? Well up until a couple of years ago it wasn’t easy. I myself was using a variety of different programs to achieve what I can now do with just Adobe Lightroom. So what is Lightroom? Do you need it in your workflow and should you be using it if you’re already using other photo editing programs? I say you should and this video covers the basics of managing all your photos using Adobe Lightroom. I cover topics from importing, exporting and light editing.
What is a brand anyway? Many people think it’s a logo or website, but it’s much more than that. A brand is not only what people see when your business is presented to them, but it’s also what they feel. And it’s that feeling that makes or breaks a business. It’s the perception of what your audience thinks and feels about you and your business that makes up your brand. You want your brand to establish your business persona or identity in a way that you will be noticed… and it’s those feelings about your brand that will determine how you and your business are remembered and trusted. Whether it’s positive or negative, those feelings associated with the perception of you and your business is what’s critical and needs to be given significant attention when starting or building your business. So if you haven’t given a lot of thought into developing a professional brand, now
WordPress by default comes with a Text Editor and a Visual Editor – but there are still issues with managing HTML and ShortCode code for non-programming site owners. But clients don’t want plain generic sites – they want bells, whistles, frills & thrills – and that takes programming, or does it?
Not in email and centennially not in our analytics! The Google Analytics Spam issue is unfortunately becoming more and more common in recent years so what should we do about it? The simplest method is to just filter it out of your GA Reports. Here’s how: Text in brackets [ ] are examples – this is for RankSonic’s domain rank-checker.online From your GA Screen, select ADMIN (top) Under VIEW Select Filters Click Add Filter Give the filter a name [RankSonic] Select Custom for Filter Type Select Campaign Source from the Filter Field Dropdown Type in the domain to filter out [rank-checker.online] Make sure the escape the dot int he name by adding a backslash in front of the dot. [rank-checker\.online] Click Verify this Filter and make sure that you are not getting “This filter would not have changed your data” and that you actually get a data set back. Note: It can take up to